John Rocha Designs Charity T-Shirt

Fashion designer John Rocha along with Giles Deacon, Allegra Hicks, and Zandra Rhodes have all designed t-shirts in aid of the Environmental Justice Foundation’s (EJF) Pick Your Cotton Carefully campaign. Each t-shirt contributes towards helping to raise awareness of the use of forced child labour and the ecological devastation associated with producing the cotton itself.
EJF works to achieve environmental security and resolve the profound human rights abuses associated with cotton production globally, with particular attention being given to the plight of the people of the Central Asian Republic of Uzbekistan.
John Rocha says, ‘I am delighted to support the incredible work of the Environmental Justice Foundation Pick Your Cotton Carefully campaign. EJF has identified the environmental abuses associated with growing and harvesting cotton crops, it is time to enforce some protection over the children and farm workers exploited. I hope the t-shirt will heighten awareness and raise valuable funds for the project.’
The t-shirts are produced on organic and fairly traded cotton and printed with organic certified inks. All money raised by EJF from the sale of the t-shirts goes to support the charity’s valuable work.

EJF organic cotton t-shirts available in ladies fitted and men’s classic styles from £30 http://www.ejfoundation.org/shop (worldwide delivery)