Sunday, 21 March 2010

The Greatest Fashion Show on Earth

The Greatest Fashion Show on Earth (that’s the title by the way) took place at Westfield London. It was held in collaboration with the British Fashion Council, which supports Fashion For Relief. The aim of the night was to raise money for the White Ribbon Alliance for Safe Motherhood which benefits mothers and babies in Haiti.
The show was hosted by George Lamb, with music provided by The Urban Soul Orchestra String and the Fresh Sound Choir. There was also a live performance by Jessie J, who was dressed in a Pam Hogg black catsuit that modestly covered her private parts. Watch out for her she’s going to be huge!
The fashion show was styled by Charlie Anderson and was produced by London Fashion Week’s OnOff designers, The Doll. It featured 54 of the latest looks, from the high street to designers. In total over 700 of the top fashion brands were featured.







As well as a fashion show and the usual cocktails and champagne, was a raffle. They also auctioned off some goodies including this dress.






The fashion show ended on a high with the designer Pam Hogg taking to the decks, to DJ us into the night with some good old fashion rock 'n' roll music.


Greg Fonne Photography

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