Sunday 6 December 2009

New Look's Idol Range


















Ever since Beyonce famously wore their tee during a recent trip to London, Idol has gone on to become one of the hotest names the celebrities want to wear.
So here’s the skinny on the label that’s been given the Beyonce seal of approval.

Idol, launched in September this year, was set up by Donovan Pascal and Mark Herman, who first met back in the late 80s, when they attended the London College of Fashion. After leaving college they went on to set up their first label Revolution with Love.
After going there separate ways, Mark into promotional and marketing and Donovan a freelance stylist, the pair were reunited when they worked at the fashion label Religion.
However the dream of creating their own rock ‘n’ roll fashion label was something they both decided they wanted to do, so they left Religion and collaborated with New Look to create Idol.

The collection, hand-crafted to give it a customised feel, is inspired by ‘80s rock icons such as Debbie Harry, with a vintage rock vibe. Key pieces include: sequin boyfriend blazers, funky jumpsuits, denim, printed tees and dresses. Also featured is Idol footwear which includes, gladiator style stilettos, spike heel peep toe chain ankle boots, accessories continue with chunky necklaces, statement cuffs and bags, in total there are 32 garments and 36 accessories to choose from.
The Idol range proves that having great style does not always; have to come with a hefty price tag.
www.newlook.co.uk, www.idol-london.com


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